How do some shows grow faster than others? How is it that the listeners of some podcasts are able to increase the visibility of the show?

Today I want to share with you the 6 pillars of scale and how to use them for you podcast. These are ways you can accelerate your audience growth, build a fanbase faster and get your message out to people faster.

“Word of mouth marketing is going to be your best friend for scaling and growing your podcast.” - Luis Diaz

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1:00 - The 6 Pillars of Scale - how Luis came up with it and how it will help you

1:45 - #1 Media Features - the 3 media platforms that you can use to leverage your show

4:24 - #2 Tribe Building - a huge and cost-effective way to grow your podcast

5:16 - #3 Paid Traffic 2.0 - what you can use for paid traffic aside from Facebook or Instagram

7:30 - #4 Speaking at Offline and Online Evens - getting quality traffic and the right audience

8:28 - #5 Partnership - how to build strategic partnership

9:18 - #6 Influencer Marketing - how to get others to promote your show

10:10 - Tips and tools to get you more media features

11:40 - Four tips on how to build a tribe

14:21 - Bonus tool that you can use to scale your podcast 

Resources Mentioned In This Episode:

Free PR: How To Get Chased By The Press Without Hiring a PR Firm by Cameron Herold and Adrian Salamunovic


How To Transform Your Following with Mike and Rick Tielemans

Connect with Luis:



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Check out the top 5 episodes here:

Expert Secrets For Growing Your Podcast Audience with Yann Ilunga

Unheard Ways To Market Your Podcast and Grow Your Audience with Ravi Jayagopal

What WWE Wrestling Can Teach You About Storytelling in Podcasting with Celeste Bonin

Intent-Based Podcasting

Insider Tips To Grow A Massive YouTube Channel with Mike Piet